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Q&A for a Competitive Advantage
1. Who is your competition? That’s neither a rhetorical or “dumb” question. Your competition is both physical and mental. You could probably fill a page with a list of companies you consider to be...
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Funny Website Names
CAUTION: This post is rated PG-13. I am a big fan of using initial caps when typing or printing a website url because it just makes it so much easier for the reader to “get it.” That’s why I always...
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Maybe you don’t need presentation skills after all?
I recently had the opportunity to work with an architectural firm on what most people might call presentation skills. I love doing that kind of work, but I always hesitate when the opportunity first...
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Timeout for a Personal Turning Point
It was a simple question, but I had two answers. There was the one I didn’t like, probably because it came straight from my gut and, ultimately, I knew it was the right answer. I also had the polite,...
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Perfecting Your Pitch: You Can’t Be Blah.
The more alike any two businesses (or job candidates are) the more important every difference becomes in getting you hired. Why? Because the client is looking for them! Looking closely and...
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Tell me something I don’t know
I spoke at a marketing conference about three years ago and recently got a call from the new conference committee chair . Apparently someone who heard me speak back then was now on the 2011 committee,...
View ArticleFunny Friday: Too Young for American Idol, But I’d Vote for Him
I couldn’t say (or sing) TGIF any better. Enjoy! And I hope your weekend is anything but blah.
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Go Below the Line
Response is what you get Above-the-Line. Relationships are built Below-the-Line. The seventh mistake of the seven marketing mistakes every business makes (from the book by yours truly) is that we don’t...
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Tautology: When Twice is Once Too Much
You know how it is when you learn a new word and then it pops up all over? That hasn’t happened yet–not exactly, anyway—but I’m more nervous about writing this email blast than any other. The word is...
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Example of Bringing Your Benefits to Life: Literally and Figuratively
Show, don’t tell, and whenever possible, defy gravity! Last week I had the pleasure of speaking to two different Virginia state associations in the AEC (Architectural, Engineering, Construction)...
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